International Journal of Research in Marketing 22(4), pp. 471-480.
ISSN/ISBN: 0167-8116 DOI: 10.1016/j.ijresmar.2005.09.002
Abstract: Retail managers use psychological pricing to make the prices of goods appear to be just below a round number. The euro introduction in 2002, with its various exchange rates, distorted existing nominal price patterns while at the same time retaining real prices. We studied consumer prices before and after the introduction of the euro by using Benford’s Law as a benchmark for price adjustments. Results indicate the usefulness of this benchmark for detecting irregularities in prices, and a clear trend towards psychological pricing after the nominal shock of the euro introduction. In addition, the tendency towards psychological prices results in different inflation rates in dependence of the price pattern.
Bibtex:
@article{,
title = "Price developments after a nominal shock: Benford's Law and psychological pricing after the euro introduction",
journal = "International Journal of Research in Marketing",
volume = "22",
number = "4",
pages = "471--480",
year = "2005",
issn = "0167-8116",
doi = "10.1016/j.ijresmar.2005.09.002",
url = "http://www.sciencedirect.com/science/article/pii/S0167811605000522",
author = "Tarek el Sehity and Erik Hoelzl and Erich Kirchler",
}
Reference Type: Journal Article
Subject Area(s): Economics, Psychology